Mobile Cart: KPE Research and design of retail mobile cart

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Project Description

The goal of this project wass to create a mobile cart experience for Kaplan Professional Education retail sites. These sites (KapRe.com and Schweser.com) did not allow users to make purchases on their mobile devices. Through research and collaborative design with marketing and development, my team helped create a new mobile cart for KPE.

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Initial research of competitor sites and best practices.

User flow analysis of current cart vs competitor sites and market leader sites like Amazon to identify which pages are necessary to the checkout process.

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Iterative work on creating mockups and regular meetings to assess and discuss progress, issues, etc.

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Final mockups.

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Provision of specs document for development.